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If you are an Internet marketer, I am sure the gears are turning in your head already. How can this work for my product? If you want to create a viral video that will get you and your product some real attention there are a couple of things you should make sure your video has that will make it more likely to become viral. The first thing you should think about when you are creating your viral video is the length. Viewers on the Internet have ridiculously short attention spans. If a viral video lasts longer than thirty seconds it is too long. I know what you’re already thinking, what can you say in thirty seconds with your viral video? Don’t worry about promoting your product in the viral video just make sure that it gets the attention first.

Make sure that your video is remixable. Pretty sure that’s not even a word but it probably will be soon. People love to play around with videos and you should give everyone the opportunity to do so. It will increase your chances of the video going viral.

This is not because the well-known search engines give any more weight to keywords which are in the domain name when ranking pages, but because users can see from the domain name itself, when it appears in the search engines listings, what your site is about. If they are interested in the subject, they will click through. In addition, since you are likely to use the same keywords in the title and descriptions of your site then you are doing some automatic and legitimate SEO.

We have one niche health site which undoubtedly gets extra traffic because it is very obvious from the domain name what the site is dedicated to; and we have only naturally acquired backlinks. The site is number 1 in Yahoo and number 2 in Google for a search on the three-word health term which makes up its domain name. Of course, for search terms with minor to average search volumes, this is still not that difficult.

We’ll assume that you accept that using keywords in a domain name may be helpful. How do you find domains which are still free, which use your keywords?

Actually using Keyword Discovery is probably easier that describing it, but essentially you can use its searches to find out the phrases people are typing in to various engines which are related to your target keyword, and to drill down into particular phrases (or ‘queries’ as it calls them). You can then see the actual number of searches each phrase is getting. Obviously, you want to ‘target’ a new domain by finding a two or three word phrase for it which is getting good search volume.

Once you have made a list of likely phrases, and written them down, then you can use other free search tools to check if a .com domain name version is still free. You can do this crudely, by simply typing a likely name into the address field of a browser, and checking if the domain exists as a web site already; or you can go to a domain name registrar like Godaddy and use their search tool. If the domain is still free, you can buy it right away.